Real Ingredients.
Real Treats.
Wildly Better.
Honest, functional dog treats made in the UK.
No fillers, shortcuts or overcomplicated claims.
Rooted in Real British Values
Dogs deserve the same honesty and care we expect for ourselves.
When I started looking more closely at everyday dog treats, I was surprised by how many were oily, over-processed, or filled with ingredients I wouldn’t choose, especially when treats are given daily for training or rewarding.
I wanted treats that were light, simple, and easy to feel good about using every day.
So I decided to create them.
Growing up between Bath and Norwich, the countryside shaped how I think about food. Where it comes from, how it’s made, and the responsibility that comes with producing it.
Wildcrofts treats are batch-made in the UK using traceable British meats and responsibly sourced seafood, then gently freeze-dried to avoid the heavy processing common in many treats.
Just honest treats made properly.
Sarah C, Founder
Human-Quality Ingredients
We use certified Red Tractor meats and MSC seafood chosen for digestibility and quality, not cost cutting.
Careful, practical formulation
Our recipes are built around real-world use: sensitive stomachs, frequent training, and everyday treating.
Ethical and responsible production
Recyclable packaging, small-batch production, and a zero-waste mindset wherever possible.
Treats That Give Back
Every pack has a purpose
It’s simple: when you choose Wildcrofts, you’re part of something bigger.
You Choose Wildcrofts
Every pack of Wildcrofts does more than reward your own dog.
We Give Back
For every 10 packs sold, we set aside nourishing treats for local dog rescues, helping dogs in need feel cared for while they wait for their forever homes.
Every Dog Benefits
When you choose Wildcrofts, you’re part of that cycle of care.
• Easy on sensitive stomaches • Great for fussy & picky dogs • Perfect for daily training • Gentle & high value treats • Walks & adventures