"Wildcrofts began with a simple idea: dogs deserve the same honesty, care and quality we expect for ourselves.

Growing up between Bath and Norwich, I've always cherished the countryside and the deep sense of community it inspires. When I searched for healthier treats for my three doggie babies, I was shocked at how many products were oily, full of fillers, or just clever marketing.

So I set out to create something better. Purposeful, nutrient-rich, gently freeze-dried treats you can feel good about giving to your dog, even on your busiest days." - Sarah :)